Don’t blame your body, it’s the label: This shopper shows how dress sizes mislead

South African body positive activist Mira Hirsch’s Instagram posts juxtapose two garments in the same size with different fittings to show how the size of clothes is meaningless.

Hirsch was confused when two pairs of jeans in the exact same size from the same store fit her in completely different ways.

The blogger shared a side-by-side Instagram photo— which we first saw on Hello Giggles— from the changing room of the South African store Mr Price to show the difference between the pants.

repost🌻 . PSA: DO NOT DEFINE YOURSELF BY A NUMBER‼️ . . . THESE ARE BOTH EXACTLY THE SAME SIZE! . . . i was looking for a pair of pants and found both of these in the same size in different sections of the store. . . the maroon pair had a label saying “New Fit” and the mint pair had nothing. both were my size yet one pair couldn’t even close and the other pair was a little loose? . . i used to absolutely DREAD shopping because of this reason alone! . . you look for something in your usual size, it doesn’t fit and you end up leaving the store feeling so shitty about yourself. letting diet culture kick in, and self loathing take over. i know i did. . stop trying to fit into the “ideal size”! . . . wear clothes that you feel funky in! . . who the hell cares if it’s a few sizes bigger or smaller than what you normally wear. . . take back your power and wear whatever size and style you desire . . . love the skin you’re in!👖👚👕👗 . . .#dimples#thunderthighs#thick#thighbrows#curvyfashion#curves#confident#cellulite#curvygirl#bopo#bodyposi#bodypositive#plussize#positivity#hipdips#everybodyisbeautiful#johannesburg#loveyourself#loveyourbody#acceptyourself#sablogger#selflove#southafrica#stretchmarks#nowrongwaytobeawoman#curvywomenarethebest#softtummy#nofilter#unedited#lovetheskinyourein

A post shared by MIRA✨ (@mira_hirsch) on



“I was looking for a pair of pants and found both of these in the same size in different sections of the store,” she wrote in the caption. “The maroon pair had a label saying ‘New Fit’ and the mint pair had nothing. Both were my size yet one pair couldn’t even close and the other pair was a little loose?”

The South African blogger claims that these pants fit her in two totally different ways, despite being the same size. It’s worth noting that since the maroon pair was labeled “new fit,” the pants were probably not sized the way Hirsch expected them to be. This would explain why the pants were not exactly the same.

“You look for something in your usual size, it doesn’t fit and you end up leaving the store feeling so s****y about yourself, letting diet culture kick in, and self-loathing take over…” she says in the post, adding, “Stop trying to fit into the “ideal size”! Wear clothes that you feel funky in!”

Check out some more photos from her Instagram account:

A post shared by MIRA✨ (@mira_hirsch) on

A post shared by MIRA✨ (@mira_hirsch) on




A post shared by MIRA✨ (@mira_hirsch) on




A post shared by MIRA✨ (@mira_hirsch) on



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